Boston Store, Milwaukee, Wisconsin

Boston Store's collection of 5- and 7-story buildings
were featured in its advertising from a very early date

Anchoring the west end of the shopping district
along West Wisconsin Avenue, the store was
subtly changed and embellished over the years.

Post-war optimism was expressed in this rendition
of the store from the 1940s.

Boston Store - "The Heart of Milwaukee"

Boston Store (1900)
331 West Wisconsin Avenue
Milwaukee, Wisconsin

BRoadway 1-5020

Lower Level
Records & Tapes 712 • Cameras 290 • Patio and Garden Shop 675 • Casual Furniture

First Floor
Avenue Sportswear 385 • Avenue Blouses 230 • Dress Accessories 251 • Fashion Jewelry 145 • Fine Jewelry 142 • Fine Contemporary Jewelry 144 • Handbags 170 • Hosiery 251 • Millinery 410 • Jewel Boxes 170 • Leather Goods 170 • Gloves 260 • Hat Bar • Cosmetics • Hearing Aids 125 • Razor Shop 126 • Notions 100 • Avenue Shoes 428 • Shoe Loft 428 • Candy 210 • Stationery 200 • Le Garbage 200 • Books 190 • Calculators 201 • Wines and Liquors 744 • Gourmet Shop • Notions • Beauty Aids
Men’s Shops Men’s Clothing 500 • Men’s Outerwear • Men’s Shoes 540 • Gallery Sportswear 515 • Men’s Tailored Sportswear 505 • Men’s Accessories 511 • Men’s Furnishings 510 • Men’s Sportswear 576 • Men’s Coordinates 575 • Men’s Sport Furnishings 576 • Men’s Casual Sportswear 577 • Gear Shop 502 • Levis 503 • Varsity Shop 502

Balcony
Service Balcony • Optical Department • Surgical Department

Fashion Second
Coat Shop 320 • Ski Shop 572 • Avenue Coats 328 • Suits 322 • Fur Salon • Misses’ Avenue Dresses 368 • Contemporary Budget Dresses 369 • Women’s World 387 • Women’s Avenue Dresses 348 • Women’s Dresses 334 • Town & Country Casuals 383 • Club Sport 389 • Better Sportswear 390 • Sport Shop 359 • 80 Sportswear 582 • 80 Dresses 355 • Pacesetter Dresses 355 • Pacesetter Sportswear 380 •  Colony Room 357 • Crystal Room 358 • Cosmopolitan Room 355 • Milwaukee Room 354 • Shoe Salon 421, 423 • Millinery

Third Floor
Junior Center Junior Sportswear 372, 375 • Junior Dresses 374 • Junior Coats 373 • Young Juniors 377 • Junior Shoes
Sleepwear 430 • Robes 480 • Body Shapers 451 • Lingerie 440 •Maternity Shop 352
Youth Center Girls’ & Teens Accessories 466 • Girls’ 7 Teens Lingerie • Children’s Shoes 479 • Infants 460 • Infants’ Furniture 463 Girls’ 4-6x 464 • Girls’ 7-14 471 • Teens 473 • Toddlers • Boys 4-7 465 • Boys 8-20 550, 552

Fourth Floor
Lamps 640 • Paintings 700 •  Pictures and Mirrors 700 • Occasional Furniture 606 • Upholstered Furniture 601 • Bedroom and Dining Room Furniture 602 •  Sleep Shop 603 • Dual Sleep 603 • Floor Coverings 610 • Carpeting 610

Fifth Floor
Silverware 160 • Glassware 652 • China 650 • Gifts 280 • Wooden Spoon 673 • Housewares 671 • Magicolor Paints 671 • Modern Living 674 • Small Electrical Appliances 672 • Table Linens 61 • Major Appliances 690 • Home Entertainment Center 716, 717 • Luggage 560 • Trim the Home Shop 285 • Hardware • Spic ‘n’ Span Shop

Sixth Floor
Domestics 70 • Bath Shop 62 • Bed Coverings 80 • Draperies 630 • Fashion Fabrics • Art Needlework • Photograph Studio 765 • Green Tree Dining Room

Seventh Floor
Sporting Goods 571 • Golf Shop • Ski Shop 572 • Dairy State • Harry’s Café • Town Hall Auditorium
(516,000 s.f.)

Bay Shore
Glendale
March, 1958
141,000 s.f.
Bay Shore Buffet

Boston Village
53rd and Fond du Lac
August, 1962
89,000 s.f.

Brookfield Square
Brookfield
March, 1967
221,000 s.f.
Garden Terrace Dining Room

Southridge
Greendale
October, 1969
221,000 s.f.
Garden Court Dining Room

Northridge
N. 76th St. at Brown Deer Road
155,000 s.f.
The Purple Skillet Restaurant

Coming in due course.