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| Until 1939, Hovland-Swanson called 1222-1224 O Street home. |
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| In August of 1939, Hovland-Swanson occupied a new art-deco structure at 1240 O street downtown. |
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| Twenty years later, Hovland Swanson moved into its ultimate home at 1230 O Street, a sophisticated modern building in the style of the times. |
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| The 1959 facade of granite and limestone was accented with ceramic mosaic panels in an abstract pattern. |
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| "Nebraska's Fashion Center." |
1230 'O' Street
Lincoln, Nebraska
GR 7-9211
Street Floor
Jewelry • Handbags • Small Leather Goods • Belts • Gloves • Neckwear • Blouse Bar • Accessories • Hosiery • Cosmetics • Shoe Salon • Assembly • Sports Shop • Gift Gallery • Linen Shop • Stationery • Candy • Men's Shop
Second Floor
Misses' Dresses • Half-Size Dresses • Bamboo Room • Coats • Suits • Unique • "Just-Looking" • Millinery • Designer Shop • Fur Salon • Bride's Shop • Foundations • Intimate Apparel • Personnel Office
Career Dresses • Coats • Suits
Third Floor
Beauty Salon • Tea Room • Credit Office • Cashier • Executive Offices
Children's World Baby Shop • Toddler Shop • Little Miss Hovland Shop • Boys' Shop • Children's Shoes
Hi-Styler Juniors Junior Dresses • Junior Sportswear • Junior Coats
(56,000 s.f.)
Gateway
February, 1972
18,000 s.f.
Conestoga Mall
1974
Grand Island
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Regency Fashion Square Omaha August, 1976 40,000 s.f. |
Coming in due course.
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