The new, ultramodern Herpolsheimer store casued a stir
when it was announced after World War II. The store
was to replace their older 10-story building on Monroe Avenue,
which was purchased and reopened by Wurzburg's in 1951.
The building, as constructed, reflected postwar optimism,
and if anything, made more of an impression than the architect's
renderings which forecast it, prior to its opening in 1949.
The dramatically-illuminated store, with its 3-story glass vestibule
entrance, was one of the most modern and attractive in the United
States. A large American Flag was often hung on display.
Herpolsheimer Co. (1870)
1 Monroe
Grand Rapids, Michigan
GL 9-5119
DOWNTOWN STORE DIRECTORY (348,000 sq. ft.)
Basement
Fashion Basement
Louis Street Level
Toys • Sporting Goods • Paints • Garden Shop • Appliances • Electronics Center The Kent Room Restaurant • Records
Street Floor
Monroe Fine Jewelry • Jewelry • Leather Goods • Gloves • Accessories • Hat Bar • Cosmetics • Men's Furnishings • Men's Sportswear • Men's Clothing • Men's Shoes • The Sir Shop
Division World of Shoes • Forecast Sportswear • Hosiery
Motorstairs Esquire Smoke Shop • Candy • Blouses • Sweaters • Boys' Wear • Boys' Furnishings
Fulton Street Linens • Fabrics • Art Needlework • Notions • Stationery • Books • Optical Shop • Luncheonette
Second Floor
Monroe Lingerie • Corsetiere Shop • Housecoats • Sleepwear • Robes • Jr. Sportswear • Junior Dresses • Junior Coats • Seventeen Shop • Pin Money Dresses • Daytime Dresses • World of Dresses • Moderate Dresses • Suburban Shop
Division One Shop • Coats • Suits • Fur Salon • Bridal Salon
Motorstairs Blouses • Millinery • Wigs
Fulton Street The Kent Room Restaurant • Beauty Salon
Louis Street Sportswear • Shoe Salon • Infants' Wear • Infants' Furniture • Heaven to Seven Shop • Toddlers' Wear • Girls' Wear • Miss Kent Shop • Teen Shop • Photo Reflex Studio
Third Floor
Monroe Luggage • Furniture • Sleep Center
Division Draperies • Carpeting
Motorstairs
Fulton Street Lamps
Louis Street Gift Shop • Pictures and Mirrors • Housewares Center • China • Silver • Glassware • White-Elna Sewing Center
BRANCH STORES
Western Avenue
Muskegon, Michigan
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