Marshall Field & Company, Chicago

To do the right thing, at the right time, in the right way;
to do some things better than they were done before -
The Marshall Field & Company idea.

Marshall Field & Company
111 N. State Street
Chicago, Illinois

STate 1-1000

BUDGET FLOOR

Budget Floor North State
Women's Shoes • Casual Shoes • Daytime Dresses • Moderately Priced Dresses • Sportswear
Budget Floor Middle State
Belts • Cosmetics and Toiletries • Costume Jewelry • Hosiery • Handbags • Millinery • Notions • Watches
Budget Floor SouthlState
Small Leather Goods • Gloves • Umbrellas • Blouses • Scarves • Linens • Curtains and Draperies • Sewing Accessories • Snack Shop • Candy • Stationery
Budget Floor North Holden Court
Miss Tempo • Junior Tempo Sportswear
Budget Floor Middle Bridge
Decorative Accessories • Cutlery • Dinnerware • Glassware • Lamps • Luggage
Budget Floor North Wabash
Junior Tempo Dresses • Junior TEmpo Coats & Suits • Coats & Suits • All-Weather Coats
Budget Floor Middle Wabash
Nighttime Lingerie • Daytime Lingerie • Foundations • Lounging Apparel • Junior Tempo Intimate Apparel • Woman's Choice • The Flower Basket
Budget Floor South Wabash
Boys' Shop • Children's Apparel • Infants' Shop • Kindergarten Shop • Girls' Shop
Budget Floor South Holden Court
Closet Coordiantes • Pictures • Children's Underwear
Passageway
Home Accessories
Budget Floor Store For Men
The Clothes Circuit • Hosiery • Cosmetics and Toiletries • Jewelry • Underwear • Pajamas • Slippers • Shoes • Hats • Shirts • Ties • Sportswear • Suits • Outerwear


FIRST FLOOR
First Floor North State
Our Wonderful World of Cosmetics • Drugs • Notions • Prescriptions • Tourneur Salon
First Floor Middle State
Blouses • Sweaters • The First Place • Boutique







First Floor South State
Sunglasses • Belts • Fashion Jewelry • Gloves • Handbags • The Flower Market • The Hat Bar • Hosiery • Scarves • Umbrellas
First Floor North Wabash
Candy • Greeting Cards • Stationery
First Floor Middle Wabash
Luggage • The Wine Shop • Small Leather Goods • Smoking Accessories • Stainless Tableware • Adult Games • Bar Accessories • Cameras • Cutlery • The Electronic Age • Field’s Afar • Pewter Shop • Antique Pewter • Repair Service Desk







First Floor South Wabash
Watches • Clocks • Diamonds • Fine Jewelry • Silver • Silver Jewelry
The Georgian Room Antique Jewelry • Antique Silver


SECOND FLOOR
Second Floor North State
The Bath Shop • Linens
Second Floor Middle State
TableLinens • Fine Linens • Bridal Gift Registry
Second Floor South State
Fashion Fabrics • Singer Sewing Center • Sewing Accessories
Second Floor North Holden Court
Lamps
Second Floor Middle Bridge
Lamps
Second Floor North Wabash
China • Casual Dinnerware
Second Floor Middle Wabash
Glassware • Casual Living Accessories • The Crystal Room • The Steuben Room







Second Floor South Wabash
Picture Galleries • Fine Paintings • Oriental Room • Artwares • Collector’s Room • Antiques • Family Album Corner
Second Floor South Holden Court
Events Center


THIRD FLOOR
Third Floor North State
Personal Service • Gift Wrapping • American Express Travel Services • The Juice Bowl • The Crystal Palace
Third Floor Middle State
Lounging Apparel • Nighttime Lingerie • Contempo Intimate Apparel
Third Floor South State
Bare Necessities • Foundations • Daytime Lingerie • Young Chicago Intimate Apparel
Third Floor North Holden Court
Optical
Third Floor Middle Bridge
Paperback Book Shop
Third Floor North Wabash
Books • Collectors Coins & Stamps • Old Map and Print Room • Antiquarian Books & Fine Bindings • Literary Guild
Third Floor Middle Wabash
The Candle Shop • The Williamsburg Shop • Closet Coordinates • The Gazebo Shop • Decorative Accessories • Decorative Flower Center • The Christmas Court








Third Floor South Wabash
Creative Stitchery
Third Floor South Holden Court
Uniforms • Maternity Shop


FOURTH FLOOR
Fourth Floor North State
Young Peoples Shoes • Teen Shoes • Infant’s Shop • Infant’s Furniture • Nursery Accessories
Fourth Floor Middle State
Kindergarten Shop • Tiny Finery • Toddler’s Shop







Fourth Floor South State
The Boy’s Shop • The Prep Shop • Student Shop
Fourth Floor North Holden Court
Girls Accessories
Fourth Floor Middle Bridge
Children’s Lingerie
Fourth Floor North Wabash
Schoolgirls Shop • Teen Scene • Tween Teen Shop • Teen Accessories • Scouting Accessories







Fourth Floor Middle Wabash
The Toy Center
Fourth Floor South Wabash
The Toy Center • Pet Accessories
South Holden Court
The Toy Center


FIFTH FLOOR
Fifth Floor North State
Young Chicago Coast & Suits • Junior Scene • French Room Millinery • Young Millinery • Wig Salon
Fifth Floor Middle State
Young Chicago Sportswear

Fifth Floor South State
Misses' Dresses • After-Five Dresses • Young Chicago Dresses • Hairways
Fifth Floor North Holden Court
Beauty Salon • Elizabeth Arden Boutique
Fifth Floor Middle Bridge
Shoe Salon
Fifth Floor North Wabash
Fashion Classics Shoes • Young Chicago Shoes
Fifth Floor Middle Wabash
Leisure Square • Etienne Aigner Boutique • The Shop for Pappagallo • Contemporary Shoes • The Wig Boutique

Fifth Floor South Wabash
Town and Casual Dresses • Woman's Way

Fifth Floor South Holden Court
Misses' Sports Dresses


SIXTH FLOOR
Sixth Floor North State
The Coat Room • The Suit Room • Leather Bound • All Weather Coats • Pacesetter








Sixth Floor Middle State
Sweaters, Skirts • Sportswear
Sixth Floor South State
Contempo • Active and Spectator Sportswear • The Country Shop







Sixth Floor North Holden Court
Sunningdale Shop

Sixth Floor Middle Bridge
Sunningdale Shop
Sixth Floor North Wabash
The Fur Salon • Fur Storage • French Room Millinery Salon • Globetrotter

Sixth Floor Middle Wabash
The Chicago Room • The Showcase • The Dress Room • The Sundown Shop • Alterations and Monogramming Service Desk

Sixth Floor South Wabash
The 28 Shop • Zandra Rhodes Boutique • Gifts for Her







Sixth Floor South Holden Court
The 28 Boutique


SEVENTH FLOOR
Seventh Floor North State
The English Room • The Verandah
Seventh Floor Middle State
Gourmet Foods • Cold Foods • Frozen Foods • Candy
Seventh Floor South State
The Walnut Room
Seventh Floor North Holden Court
Main Kitchen
Seventh Floor Middle Bridge
The Wine Shop
Seventh Floor South Holden Court
The Wedgwood Room
Seventh Floor North Wabash
The Narcissus Room • Party Bureau
Seventh Floor Middle Wabash
The Bakery • The Crystal Buffet
Seventh Floor South Wabash
Bowl and Basket • Dry Cleaning


EIGHTH FLOOR
Eighth Floor North State
The Decorating Galleries • American Antiques
Eighth Floor Middle State
Occasional Furniture
Eighth Floor South State
Pool & Patio Furniture • Modern Furniture
Eighth Floor North Holden Court
Crossroads Market







Eighth Floor Middle Bridge
Dining Room Furniture
Eighth Floor South Holden Court
Scientific Sleep Equipment
Eighth Floor North Wabash
Upholstered Furniture • Trend House • Antique Reproductions

Eighth Floor Middle Wabash
Bedroom Furniture
Eighth Floor South Wabash
The Pilgrim Shop







NINTH FLOOR
Ninth Floor North State
The Appliance Center • Appliance Repair Service • Executive Offices
Ninth Floor Middle State
The Garden Spot • Kitchen Furniture • The Color Bar • The Tool Chest
Ninth Floor South State
Floor Coverings
Ninth Floor North Holden Court
Gourmet Galley
Ninth Floor Middle Bridge
LifeStyle
Ninth Floor North Wabash
Housewares • Household utilities
Ninth Floor Middle Wabash
Curtains and Draperies • Decorative Pillows • Drapery Hardware • Bedspread Ensembles • Drapery and Upholstery Fabrics
Ninth Floor South Wabash
Home Entertainment Center • The Music Center • Advertising Division


TENTH FLOOR
Tenth Floor North State
Adjustments • Customer Service • Central Cashiers • Credit Office
Tenth Floor Middle State
Statistical Office • Personnel Office
Tenth Floor South State
Accounting
Tenth Floor North Wabash
Tenth Floor Middle Wabash
Information Services


ELEVENTH FLOOR
Eleventh Floor North State
North Receiving & Marking Room
Eleventh Floor Middle State
Middle Receiving and Marking Room
Eleventh Floor South State
Receiving Office • Southeast Receiving and Marking Room • Southwest Receiving and Marking Room
Eleventh Floor North Wabash
Eleventh Floor Middle Wabash
Jewelry Repair Workroom


TWELFTH FLOOR
Twelfth Floor North State
Upholstery Workroom • Fur Eorkroom
Twelfth Floor Middle State
Personal Shopping • Mail Order Service • Import Office
Twelfth Floor South State
Accounts Receivable
Twelfth Floor North Wabash
Medical Bureau • Employee Development Center • Visual Communications
Twelfth Floor Middle Wabash
Employee Cafeteria


THIRTEENTH FLOOR
Thirteenth Floor North State
Sign Bureau • Design Division
Thirteenth Floor Middle State
Thirteenth Floor South State
Store Design • Display Division
Thirteenth Floor North Wabash
Bakery Workroom
Thirteenth Floor Middle Wabash
Carpenter and Work Shop • Candy Workroom


FOURTEENTH FLOOR
Fourteenth Floor South State
Construction & Maintenance Division


STORE FOR MEN
First Floor Store for Men
Small Leather Goods • Sport Shirts • Sweaters • Ties • Underwear • The Answer Shop • Belts • Gloves • Handkerchiefs • Hosiery • Shirts
Second Floor Store for Men
Hats • Shoes • Pajamas and Loungewear
Third Floor Store for Men
Gentlemen’s Clothing • The 27 Room • Young Chicagoan • Aquascutum of London Shop

Fourth Floor Store for Men
Sportswear • Contempo for Men •In Site • Pacesetter for Men
Fifth Floor Store for Men
The Sportsman’s Shop • The Gun Shop
Sixth Floor Annex
Corporate Executive Offices • The Annex Grill
Seventh Floor Annex
Men's & Boys Alterations


(2,225,000 s.f.)

Basement
Customer Service • Repair Service Desk • Dry Cleaning • Gift Wrapping
Budget Floor

First Floor
Fine Jewelry • Fashion Jewelry • Watches • Clocks • Our Wonderful World of Cosmetics • Sunglasses • Belts • Gloves • Handbags • Small Leather Goods • The Hat Bar • Hosiery • Scarves • Umbrellas • Blouses • Sweaters • The First Place • Candy • Greeting Cards • Stationery • Greeting Cards • Adult Games • Cameras • The Electronic Age • Luggage • Books • Paperback Book Shop
Store for Men Small Leather Goods • Sport Shirts • Sweaters • Ties • Underwear • The Answer Shop • Belts • Gloves • Handkerchiefs • Hosiery • Shirts • Hats • Shoes • Pajamas and Loungewear • Smoking Accessories • Sportswear • In Site • Gentlemen’s Clothing • Young Chicagoan
The Pantry Gourmet Foods • Cold Foods • The Bakery • Frozen Foods • Candy • The Wine Shop
• The Flower Market

Second Floor
Lounging Apparel • Nighttime Lingerie • Bare Necessities • Foundations • Daytime Lingerie • Young Chicago Intimate Apparel • Infant’s Shop • Infant’s Furniture • Nursery Accessories • Kindergarten Shop • Tiny Finery • Toddler’s Shop • Schoolgirls Shop • Girls Accessories • Children’s Lingerie • Teen Scene • Tween Teen Shop • Teen Accessories • The Boy’s Shop • The Prep Shop • Student Shop • The Toy Center • Artist's Supplies

Third Floor
Young Chicago Sportswear • Young Chicago Dresses • Young Chicago Coats and Suits • Contempo • Beauty Salon • Shoe Salon • Fashion Classics Shoes • Young Chicago Shoes • Leisure Square • Contemporary Shoes • Sportswear • Active and Spectator Sportswear • Misses' Dresses • Town and Casual Dresses • After Five Dreses • Woman's Way • The Dress Room • The Coat Room • The Suit Room • Alterations

Fourth Floor
China • Casual Dinnerware • Table Linens • Casual Living Accessories • Bar Accessories • The Candle Shop • Decorative Accessories • Silver • Cutlery • Stainless Tableware • Artwares • Housewares • Gourmet Galley • Household Utilities • The Garden Spot • The Color Bar • The Tool Chest

Fifth Floor
Linens • The Bath Shop • Creative Stitchery • Curtains and Draperies • Decorative Pillows • Drapery Hardware • Bedspread Ensembles • Floor Coverings • Lamps • Offices • Cashier • Credit Office

(115,000 s.f.)

Basement
Customer Service • Repair Service Desk • Dry Cleaning • Gift Wrapping
Budget Floor

First Floor

Fine Jewelry • Fashion Jewelry • Watches • Clocks • Our Wonderful World of Cosmetics • Sunglasses • Belts • Gloves • Handbags • Small Leather Goods • The Hat Bar • Hosiery • Scarves • Umbrellas • Blouses • Sweaters • The First Place • Candy • Greeting Cards • Stationery • Greeting Cards • Adult Games • Cameras • The Electronic Age • Luggage
Store for Men Small Leather Goods • Sport Shirts • Sweaters • Ties • Underwear • The Answer Shop • Belts • Gloves • Handkerchiefs • Hosiery • Shirts • Hats • Shoes • Pajamas and Loungewear • Smoking Accessories • Sportswear • In Site • Gentlemen’s Clothing • Young Chicagoan

The Pantry Gourmet Foods • Cold Foods • The Bakery • Frozen Foods • Candy • The Wine Shop
 • The Flower Market

Second Floor

Infant’s Shop • Infant’s Furniture • Nursery Accessories • Kindergarten Shop • Tiny Finery • Toddler’s Shop • Schoolgirls Shop • Girls Accessories • Children’s Lingerie • Teen Scene • Tween Teen Shop • Teen Accessories • The Boy’s Shop • The Prep Shop • Student Shop • The Toy Center • Artist's Supplies

Third Floor
Lounging Apparel • Nighttime Lingerie • Bare Necessities • Foundations • Daytime Lingerie • Young Chicago Intimate Apparel • Young Chicago Sportswear • Young Chicago Dresses • Young Chicago Coats and Suits • Contempo • Creative Stitchery • Beauty Salon

Third Floor Annex
Books • Paperback Book Shop • Shoe Salon • Fashion Classics Shoes • Young Chicago Shoes • Leisure Square • Contemporary Shoes

3 1/2 Floor
Alterations • Personnel Office • Special Events Center

Fourth Floor

Sportswear • Active and Spectator Sportswear • Misses' Dresses • Town and Casual Dresses • After Five Dreses • Woman's Way • The Dress Room • The Coat Room • The Suit Room

4 1/2 Floor
China • Casual Dinnerware • Table Linens • Casual Living Accessories • Bar Accessories • The Candle Shop • Decorative Accessories • Silver • Cutlery • Stainless Tableware • Artwares • Housewares • Gourmet Galley • Household Utilities • The Garden Spot • The Color Bar • The Tool Chest

Fifth Floor

Linens • The Bath Shop • Curtains and Draperies • Decorative Pillows • Drapery Hardware • Bedspread Ensembles • Floor Coverings • Lamps • Scientific Sleep Equipment • Offices • Cashier • Credit Office

(124,000 s.f.)

First Floor
Fine Jewelry • Fashion Jewelry • Watches • Clocks • Our Wonderful World of Cosmetics • Sunglasses • Belts • Gloves • Handbags • Small Leather Goods • The Flower Market • Hosiery • Scarves • Umbrellas • Blouses • Sweaters • The First Place • Candy • Greeting Cards • Stationery • Greeting Cards • Adult Games • Cameras • The Electronic Age • Luggage
Store for Men Small Leather Goods • Sport Shirts • Sweaters • Ties • Underwear • The Answer Shop • Belts • Gloves • Handkerchiefs • Hosiery • Shirts • Hats • Shoes • Pajamas and Loungewear • Smoking Accessories • Young Chicagoan

Mezzanine
Store for Men Sportswear • Contempo for Men • In Site • Pacesetter for Men • Gentlemen’s Clothing • The 27 Room • Aquascutum of London Shop

Second Floor

Shoe Salon • Fashion Classics Shoes • Young Chicago Shoes • Leisure Square • The Shop for Pappagallo • Contemporary Shoes • Young Chicago Sportswear • Young Chicago Dresses • Young Chicago Coats and Suits • Contempo • Sportswear • Active and Spectator Sportswear

Third Floor
Misses' Dresses • Town and Casual Dresses • After Five Dreses • Woman's Way • The Dress Room • The Sundown Shop • The Country Shop • Sunningdale Shop • Pacesetter • The Designer Salom • Zandra Rhodes Boutique • Fur Salon • The Bride's Room • The Coat Room • The Suit Room • Millinery • Wig Salon • Beauty Salon

Fourth Floor

Lounging Apparel • Nighttime Lingerie • Bare Necessities • Foundations • Daytime Lingerie • Young Chicago Intimate Apparel • Infant’s Shop • Infant’s Furniture • Nursery Accessories • Kindergarten Shop • Tiny Finery • Toddler’s Shop • Schoolgirls Shop • Girls Accessories • Children’s Lingerie • Teen Scene • Tween Teen Shop • Teen Accessories • The Boy’s Shop • The Prep Shop • Student Shop • The Toy Center • Artist's Supplies

Fifth Floor
Linens • The Bath Shop • China • Casual Dinnerware • Table Linens • Casual Living Accessories • Bar Accessories • The Candle Shop • Decorative Accessories • The Williamsburg Shop • Silver • Cutlery • Stainless Tableware • Antique Silver • The Pewter Shop • Field's Afar • Artwares • Collector’s Room • Home Entertainment Center • Music Center

Sixth Floor
The Decorating Galleries • Furniture • Lamps • Curtains and Draperies • Decorative Pillows • Drapery Hardware • Bedspread Ensembles • Floor Coverings • Creative Stitchery • Offices • Cashier • Credit Office

Seventh Floor
Customer Service • Repair Service Desk • Dry Cleaning • Cashier • Credit Office • Gourmet Foods • Cold Foods • Frozen Foods • The Bakery • Candy • The Wine Shop • Gourmet Galley • Housewares • Books • Paperback Book Shop • Antiquarian Books and Fine Bindings • The Tower Room

(170,000 s.f.)

Lake Forest
Market Square
1928/1931
16,000 s.f.

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Evanston
Church St.
November, 1928
115,000 s.f.

Oak Park
1144 Lake St.
October, 1929
124,000 s.f.

Park Forest
333 Plaza, Park Forest
115,000 s.f.
The Trail Room

Old Orchard
1 Old Orchard, Skokie
1956
445,000 s.f.
The Hawthorn Room

Mayfair in
Wauwatosa, Wisconsin
1 Mayfair Mall North
January, 1959
290,000 s.f.
The Linden Room

Oakbrook
1 Oakbrook Center Mall
March, 1962
365,000 s.f.
The Oak Room

River Oaks
1 River Oaks, Calumet City
1966
264,000 s.f.
The Willow Room

Woodfield
1 Woodfield
355,000 s.f.
The Seven Arches

Hawthorn
1 Hawthorn Center, Vernon Hills
September, 1973
259,000 s.f.
The Fairfield Room

CherryVale
1 The Mall at Cherryvale, Rockford
September, 1973
115,000 s.f.
The Fountain View Room

Fox Valley
1 Fox Valley Cener, Aurora
February, 1975
250,000 s.f.
The Valley Room

Water Tower Place
835 N. Michigan Avenue
October, 1975
170,000 s.f.
The Tower Room

Orland Square
1 Orland Square, Orland Park
March, 1976
200,000 s.f.
The Prairie Room

AN HOMAGE . . .

Marshall Field & Company was the Grande Dame of Grande Dame American department Stores. Macy’s may have had the larger building, Neiman Marcus had more exclusivity, but Field’s was the standard-bearer for the industry on account of its reputation for quality, its status as a civic institution, and because of its beautiful, iconic store building in Chicago. A slogan used by the store in national advertising was “There’s nothing like it back home,” and that was largely true. There were fine stores across the country, but Marshall Field & Company embodied all that was the best about the industry, and threw in its own cachet for good measure.

The store was described in a long-forgotten article as being “like a wonderful old Aunt who always treats you like you’re special to her” and “a place where you’d find the most expensive couture fashion but also a replacement for that rubber ring at the bottom of your blender.” It was aristocratic . . . it always (until the late 1970’s, when the store’s status began a slow decline) referred to itself as Marshall Field & Company. It officially never used the word ‘department’, referring to the store’s ‘sections’ instead. Likewise, it felt that pricing sale or clearance merchandise at values like $21.99 or $15.97 was below its stature. Instead, sale prices were marked down to $21.90 or $15.90. The store also did not refer to “regular prices” in sale ads, so as to say that regularly priced merchandise was still of good value to customers. In fact, the store didn’t have “sales,” but referred to a “special selling” in ads. These small details made Field’s just a little different from everyone else, and along with a million others, made the store seem just a cut above.

The store’s architecture was magnificent; it’s atmosphere sublime in many ways. One of a handful stores designed by Daniel Burnham, coordinating architect for the 1893 World’s Columbian Exhibition (the others were John Wanamaker in Philadelphia and Filene’s in Boston) it enclosed the great myriad of things offered in a cohesive and relatively-easily navigated way. Field’s official date of founding, according to historians, was 1852; but after massive growth and a few devastating fires, the store began a building program that spanned from 1902 to 1914, filling more than three-quarters of a large Chicago city block. The other portion was occupied by a part of the existing Field store, built in the late 1800s, and deemed too new to replace.

The building program resulted in a store roughly divided in two by a north-south cross-block alley known as Holden Court. One half of the building fronted on State Street, from Washington to Randolph, and the other half, including the oldest section at Washington Street, fronted on Wabash Avenue.

These two portions were divided into three by banks of elevators (and later, escalators) that neatly divided the store into six “rooms” known as “South State,” “Middle State,” “North State,” “North Wabash,” and so on. Where the upper floors crossed over the alley, the designation of a location in these areas was known as “North Holden Court” or similar. This resulted in a building in which locations were quite easy to identify, and when Field’s ads named a section, they always indicated a floor and location so customers could find merchandise easily in a 2.25 million square foot building complex. In 1914, men’s merchandise was moved across Washington street into an additional building known as the Store for Men.

Further distinguishing the store were two light-wells located on the State Street side of the building. A six floor atrium in the South State building was topped by a Tiffany glass vault. The North State building featured a light well which extended 13 stories up to the roof of the building. Likewise, the seventh floor Walnut Room restaurant centered on a two-story atrium directly above the Tiffany dome. This atrium allowed the installation of the famous "Great Tree" during the Christmas season.

Over the years, the store was remodeled and kept up-to date. Escalators were added in the 1930s, replacing several of the banks of elevators, but maintaining the basic traffic flow through the store's six great "rooms" per floor. Gradually, the store's interiors took on the style of art deco, but the grand first floor, all marble floors in grey and black, dark-stained wood and glass counters, and towering white Corinthian columns remained sacrosanct. The seventh floor Walnut Room restaurant retained its atmosphere, and in 1941, a new couture salon called "The 28 Shop" occupied the South Wabash room of the sixth floor. The name "28 Shop" was derived from the shop's private elevator entrance at 28 East Washington Street as well as the 28 fitting rooms circling the shop, where patrons were shown the finest merchandise in private. The shop was considered a significant enough work of design to be featured in Architectural Record magazine.

Marshall Field & Company gained notoriety for a number of unique promotions and features, like the Great Tree, already mentioned, which was a part of the store's Christmas Holiday promotions. In late fall, the phrase "looking ahead to the holidays" appeared in ads, with a full Christmas promotion following after Thanksgiving. "The Store of the Christmas Spirit," "A Gift from Field's Means More," and "Christmas isn't Christmas without a day at Marshall Field & Company" were advertising lines used to promote the store during the holidays. Families lined up to eat under the Great Tree, visit "Cozy Cloud Cottage" and admire elaborate window displays, telling the story of "Uncle Mistletoe" and "Freddy Fieldmouse" which were creations of the store's promotion department. Notably, one of the store's windows displayed a beautiful creche for Christmas in addition to the commercial promotions.

Branch development started on September 7, 1928 when a small children's store was opened in Lake Forest, north of Chicago. One week later, a similar shop was opened in Evanston. This store quickly outgrew its small size, and plans were put in place to build both a new, 5-story branch to replace it, and a similar store in Oak Park. These were opened in 1929. By 1930, Marshall Field & Company had relocated its Lake Forest Store to the Market Square ensemble in the center of the exclusive suburb.

Park Forest, Illinois, was the site of Marshall Field & Company's first large shopping center branch in the postwar era. The store opened in 1955 in that planned suburb's downtown shopping center. At 116,000 sq. ft. in size, it was not as large as the new branches planned for the future, but it did introduce a "style" for suburban shopping that carried across most of the company's stores built in the 1950s and 1960s - white brick, honey-toned fieldstone, some weathered-copper roofs and a composition of interescting volumes with deep, colonnaded overhangs. The branch also included a first for Marshall Field & Company's branch stores - a restaurant, named "The Trail Rom."

With Park Forest, the company embarked upon a branch development program which would take it through the 1960s. The next store to open was in Skokie, Illinois, at the Old Orchard Shopping Center developed in part by Marshall Field & Company in 1956. The store, with its Hawthorn Room restaurant, originally opened at 315,000 sq. ft. in size, but was expanded to 445,000 sq. ft. in a few years.

A suburban store (as Field's referred to its branches in advertising) which opened in 1959 in Wauwatosa, Wisconsin brought the Marshall Field & Company name into the Milwaukee market. The two-story store included "The Linden Room" restaurant.

Next in line was a store in the western suburbs of Chicago, at Oakbrook Center. The 365,000 sq. ft. store opened in 1962, and featured, appropriately enough, "The Oak Room" restaurant.

The final element in the first wave of the branch store development program brought a Marshall Field & Company Store to the southern suburbs near the Indiana border. The River Oaks store included "The Willow Room" for dining and consisted of 264,000 sq. ft. of space.

In the 1970s, Marshall Field & Company's branches were built in further outlying suburbs, as the population of the Chicago area grew. A new design for the stores retained the crisp white brick of the earlier ones, but emphasized entrances with a colonnade of arches, and a more classic, formal massing. The first of these, in the giant Woodfield Mall in the northwest suburbs, was the third largest branch store at 335,000 sq. ft. Its restaurant was appropriately named "The Seven Arches" as its windows looked out through one of the store's colonnades.

1973 saw the opening of two more branches. The first, a large, 259,000 sq. ft. store in Vernon Hills, Illinois at Hawthorn Center, opened on September 10th, 1973. The "Fairfield Room" restaurant looked out through one of the colonnades, as at Woodfield.

About three weeks later, a smaller, outlying store carried the Marshall Field & Company name to Rockford, Illinois at CherryVale Shopping Center. The store continued the "new look" of the 70s, and while smaller, at 115,000 sq. ft., it did include a restaurant called "The Fountain View Room."

In February of 1975, Marshall Field & Company opened its 250,000 square foot branch in Aurora, at the Fox Valley Mall. This store devieated in its appearance somewhat, by using flat arches on its colonnade as opposed to the Roman arches used previously. "The Valley Room" continued Field's culinary tradition at this store.

Then, on October 20th, 1975, Marshall Field & Company introduced its most exciting store yet - a 170,000 sq. ft., 7 floor branch on North Michigan Avenue, anchoring the Water Tower Place, a mixed use complex consisting of a shopping mall, offices, Ritz-Carlton Hotel, condominiums, cinema complex, and a legitimate theatre.