The Marston Co., San Diego, Californialife insurance cost

Founded in 1878, Marston's outgrew
earlier locations and advertised a new
building to be opened in 1912.

Marston's familiar Neo-Renaissance building
was a landmark in downtown San Diego for
many years and a popular and elegant
shopping venue.

Marston's occupied space in adja-
cent buildings along 5th street,
but demolished these in order to
build a new addition as indicated
by the faint white dotted line.

In 1954, Marston's expanded into a new,
6-story addition on 5th street.

Marston's expanded its home-furnishings
selection in 1960 by occupying space
in the former Parmelee-Dohrmann building
at 7th and C streets.

The Marston Co.
5th, 6th, and C Streets
San Diego, California

Belmont 3-8061

Lower Street Floor
Boys' Shop • Student's Shop • Luggage • Cameras • Books • Sporting Goods • Toys • Picnic Shop • Barbecue Shop • Trim-A-Home Shop
Street Floor
Fine Jewelry • Costume Jewelry • Handbags • Personal Leather Goods • Gloves • Hosiery • Cosmetics • Accessories • Neckwear • Hat Bar • Blouses • Sweaters • Cosmetics • Notions • Stationery • Candy • Delicacy Shop
Store for Men Men's Furnishings • Men;s Shoes • Boys' Shoes • Men's Sportswear • Men's Clothing • University Shop
Second Floor
Fabrics • Art Needlework • Bedding and Towels • Curtains and Draperies • Gift Shop • Credit Office • Cashier • Place Pigalle Coffee Shop • Beauty Salon • Infants' Shop • Nursery Furniture • Toddlers' Shop • Girls' Shop • 7-14 Girls' World • Sub-Teens Shop • Children's Shoes
Third Floor
Sportswear • Junior Sportswear • Smart Shop Dresses • Smart Shop Millinery • Smart Shop Coats and Suits • Smart Shop Custom Sizes • Women's Sport Shop • Casual Dresses • Discovery Shop • Career Corner • Lingerie • Robes • Foundations • Maternity Shop • Uniforms • Swim Shop
Fourth Floor
Moderately Priced Dresses • Knit Center • Coats • Suits • Millinery • Young San Diegan Shop • Modernaire Shop • Fur Salon • Bridal Salon
Fashion Circle Dresses • Coats and Suits • Oval Room
Fifth Floor
Major Appliances • Fifth Floor Lounge • Personnel Office
Sixth Floor
Tea Room • Galleria

Carpet Store, 6th Street
First Floor
Floor Coverings • Rugs

Marston's 7th and C
Lower Main Floor
Housewares • Sleep Shop • Furniture
Main Floor
China • Glassware • Silver • Linens • Clocks
Second Floor
Lamps • Pictures • Mirrors