B. Altman & Co., New York Citylife insurance cost

B. Altman & Co.'s Neo-Renaissance palazzo anchored
the east end of 34th St., and Fifth Avenue, too.

The store's Fifth Ave. side was built in
1906, replacing an older facility in
lower Manhattan, as the store
moved northward.

In 1914, B. Altman & Co. reached its ultimate form with
the addition of a 12-story building to the rear that
doubled the size of the store.

As a store, Altman's exuded the same
classic dignity as its building, here
seen from Madison Avenue

The charming eighth-floor Charleston Gardens restaurant
featured a real plantation facade and three other walls
of murals simulating an outdoor garden.

B. Altman & Co.
361 Fifth Avenue (at 34th Street)
New York, New York 10018

MUrray Hill 9-7000

Main Floor
The Collectibles (127) • Sportswear One (106) • Blouse Bazaar (141) • Handbags (21) • Gloves (22) • Belts (14) • Revlon (55) • The Perfumery (19) • Toiletries (19) • Neckwear (14) • Hat Bar (34) • Fine Jewelry (38) • Watches (38) • Gems (127) • Better Jewelry (127) • Sunglasses (4) • Hosiery (25) • Ribbons (13) • Handkerchiefs (24) • Umbrellas (28) • Small Leather Goods (88) • Robes (26) • 1001 Notions (17) • Gift Shop (43) • Camera Shop (38) • Candy (51) • Luggage (41) • Stationery (20)
Altman’s Men’s Store Studio I (9) • Men’s Tailored Sportswear (41) • Men’s Sport Shirts (49) • Men’s Shoes (39) • Men’s Raincoats (41) • Men's Hats (32) • Men’s Sportswear (104) • Men’s Outerwear (112) • Men’s Clothing (41) • Men’s Ties (66) • Men’s Furnishings (27) • Men’s Sleepwear (26) • Men’s Slippers (39) • Men’s Gloves (26) • Men’s Socks (26) • Men’s Accessories (32)

Second Floor
Shoe Salon (53) • Shoes on Two (53) • Aigner Studio (53) • Slipper Bar (128) • Junior Lingerie (115) • Robes (72) • Sleepwear (48) • Lingerie (46) • Loungewear (72) • Slimwear (45) • Studio II (48) • The Pampered Pet • Shops for Girls 4-6x (61) • Shops for Girls (57) • Children’s Lingerie (50) • Infants Apparel (57) • Toddlers Apparel (49) • Boy’s Shop 4-7 (118) • Infants Furniture (138) • Children’s Shoes (74) • Young Juniors (133) • Charles of the Ritz Beauty Salon

Third Floor
Studio III (147) • Geoffrey Beene Shop (147) • Dana Shop (145) • Versace Shop (147) • The Designers (70) • Designer Jeans (83) • Better Sportswear (146) • Meadowbrook Shop (143) • Opulent Dress • Fur Salon (13) • Sweaters and Skirts (30) • Sport Dresses (78) • Sports Separates (83) • Millinery (34) • Beach Shop (122) • Active Sportswear (126) • Skiwear (122) • Young Expressions Sportswear (113) • Young Expressions Dresses (114) • Young Expressions Coats (69) • Americana Dresses • Americana Coats (63) • Leather and Suede Shop (89) • Raincoats (89) • Blouse Bazaar (141)

Fourth Floor
Glassware (31) • Dinnerware (60) • Chinaware (60) • Silver Shop (35) (120) • Art Porcelain for Collectors (16) • Waterford Gallery (131) • Wedgwood Gallery (60) • Figurines (16) • Boehm Gallery (16) • Gift Shop (87) (108) • Table Linens (84) • Sheets (86) • Blankets (85) • Bedspreads (10) • Pillows (65) • Towels (33) • Bath Shop (134) • Curtains (81)

Fifth Floor
Book Shop (97) • Trim the Tree Shop (137) • Basket Shop (136) • The Buffet Shop • Pot and Plant Shop • The Kitchen (105) • Housewares (29) • Cutlery • Electricals (12) • Buffet Shop (105) • Art Needlework (65) • Fashions-by-the-Yard (11) • Handcraft Gallery (136) • Fireplace Shop (136) • Crewel-by-the-Yard (82) • Candles (93) • Lamps (93) • Broadloom (92) • Oriental Rugs (91) • Area Rugs (77) • American Express Travel Service

Sixth Floor
Casual Dresses (54) • Forenoon Shop (160) • Moderate Sportswear (140) • Women’s Moderate Dresses (68) • Women’s Moderate Sportswear (121) • Murray Hill Shop (62) • Murray Hill Coats (90) • Today’s Separates (192) • Miss Altman Dresses • Success Shop • Spare Parts for Young Men (3) • Boy’s Shop 8-20 (58) • Young Colony Dresses (2) • Young Colony Sportswear (6) (64) • Young Colony Coats (5) • Young Colony Shoes (15) • Junior VIP Sportswear (130) • The Shop for Pappagallo (142)

Seventh Floor
Williamsburg Craft Shop (710) • Hitchcock Gallery (96) • Upholstered Furniture (98) • Living Room Furniture (101) • Furniture (100) • Tables (99) • Mattresses (75) • Recliners (132) • Sofa Beds (132) • Dining Room Furniture (52) • Bed Room Furniture (96) • American Gallery • Charleston Town House

Eighth Floor
Music Center (88) • Electronics (88) • Records (88) • TV (88) • Toy Fair (56) • World of Games (56) • Sporting Goods • Art Gallery (116) • Collector's Gallery (102) • Delicacies (51) • Charleston Garden Restaurant