R. H. Macy & Co., New York City, New York

An ad in the Official Guide Book to the New York World's
Fair 1964-65 said it concisely: "If you haven't seen Macy's,
you haven't seen New York."

The World's Largest Store moved from 14th St. to
Herald Square on November 9, 1902, into a richly-
detailed Edwardian structure of brick and limestone.

In 1924, Macy's expanded westward along
34th St. into a 19-story annex with 4 illumi-
nated signs mounted on its roof.

Macy's filled almost the entire block
in 1931, and cemented its position
as the world's largest store by
building a massive addition on
Seventh Avenue. Interestingly, the
store was built above the first
floor of an existing 16-story
building which was partially
demolished. Tenants, including
a Horn & Hardart Automat, re-
mained in business during con-
struction of the Art-deco tower.

Macy's store was a familiar landmark and tourist
attraction on Herald Square in New York, bustling
with crowds and vehicular traffic.

The tall Seventh Avenue building
faced Pennsylvania Station.

Macy's iconic street floor was made over in a warm and
inviting art-deco style at the time of the Seventh Avenue
addition with octagonal columns sheathed in marble.

A view eastward along
34th St. illustrates not
just the store's great bulk,
but its proximity to the
Empire State Building
as well.

It's Smart to be Thrifty

R.H. Macy & Co.

Herald Square

New York, New York

LAckawanna 6-4100

Lower Level
Broadway Macy’s Fascinating Housewares (d.011) • Gadget Wall • Bar Shop (d.011) • Closet Shop (d.066) • Laundry Shop (d.066) • Home Care Shop (d.066) • Hearth Shop • Outdoor Shop • Electrics Shop (d.159) • Carrier Cook Shop • Cookware (d.048) • Shelf Shop (d.151) • Hardware Shop (d.151) • Garden Shop (d.151) • Kitchen Furniture (d.116) • Bath Shop (d.120) • Home Lighting (d.259) • Paint Centre (d.160) • Kitchen Planning Centre • Appliances (d.180) • Vacuums (d.275) • Sewing Machines (d.142) • Dutch Treat Luncheonette


Street Floor
Broadway Fine Jewelry (d.079) • Diamond Center (d./189) • Silver Shop (d.005) • Watch Centre (d.478) • Costume Jewelry (d.009) • Cosmetic Boutiques (d.196) • Cosmetics (d.034/076) • Hosiery Centre (d.006)  • Handbags (d.112) • Fine Handbag Shop (d.049) • Small Leather Goods (d.037) • Gloves (d.017) • Belts (d.054) • Hat Bar (d.018) • Scarves (d.054) • Blouses (d.080) • Sweaters (d.054) • The Rain Shop (d.040) • Notions (d.003) • Stationery (d.47) • Greeting Cards (d. 047) • Candies (d.016) • Look-in Shop (d.237) • See-in Shop • Drug Centre (d.042) • Pharmacy Centre (d.027) • Electric Razor Centre (s.211)
7th Ave Macy’s Men’s Store Ties (d.003) • Dress Shirts (d.058) • Fine Shirt Shop • Sport Shirts (d.008) • Men’s Knitshirts (d.107) • Pajamas (d.111) • Robes (d.144) • Men’s Accessories (d.069) • Men’s Gifts (d.212) • Smoke Shop (d.036) • Knitwear (d.086) • Men’s Fragrances • Men’s Active Sportswear (d.438 • Men’s Hosiery (d.106) • Macy’s Meat Department • Macy’s Bakery (d.033)
459 7th Avenue at 34th St. Macy’s Fine Wine and Liquor Store • Connoisseur Corner
Balcony
Macy’s Jewelry Brokerage • Macy’s Shopping Service • Electric Shaving Center (d.211) • Business Machines (d.218) • Repair Center • Post Office


Second Floor
Broadway Bras and Girdles (d.126) • Lingerie (d.155) • Daywear (d.007) • Sleep Shop (d.057/062) • Robes (d.064) • Loungewear (d.122) • At Ease (d.153) • The Little Shop of Lingerie • The Little Shop of Accessories • Westsider Sportswear (d.168) • Westsider Dresses (d.053) • Westsider Coats (d.158) • Fur Salon (d.087) • Uniform Centre • Gift Wrap Centre
7th Ave. Macy’s Men’s Store  Men’s Formal Wear (d.110) • The Varsity Shop (d.010) • Club Row (d.010) • Men’s Clothing (d.195) • Westgate Shop • Men’s Outerwear (d.113) • Men’s Rainwear (d.102) • Suede and Leather Shop (d.268) • Men’s Shoe Store (d.046) • Hats (d.039) • The Action Shop (d.181) • Tiger Shop


Third Floor
Broadway The Little Shop (d.170) • Young Collectors (d.085) • Expressions (d. 165) • Career Dress Shops (d.134) • The Town Shop (d.138) • Town Shop Suits (d.139) • The Clubhouse (d.176) • After 5 Shop (d.157) • Miss Macy Shop (d.185) • Pants and Partners (d.109) • The Blouse and Shirt Shop (d.063) • Spectator Sportswear Shop (d.094) • Macy’s-by-the-Sea (d.109) • Misses’ Sportswear (d.085) • The South Shop (d.172) • Better Coats (d.055) • The Pants Coat Shop (d.284) • The Raincoat Shop (d.169) • The Great Pretenders • Bridal Salon • Maternity Shop (d.136)
7th Ave. The Scene Junior Sportswear (d.121) • Junior Dresses (d. 115) • The Coatery (d.119) • The Wet ‘n’ Dry Shop • “Suits-Me” • Young Couture (d.245) • The Other Junior (d.215) • The Way-In Shop (d.245) • Under Covers Shop (d.237) • “The End” • Something Else Shop


Fourth Floor
Broadway Fourth Floor for Young People Infants’ Wear (d.065) •Nursery Furniture (d.137) • Grandmere Shop • Toddlers’ Wear (d.061) • GIrls’ Sleepwear (d.043) • Little Sister Shop (d.051) • Girls’ Wear 7-14 (d. 037) • Little Man’s World (d.072) • Children’s Shoes (d.088) • Photo Studio
7th Ave. Charmed Circle Fashions for Young Juniors Young Junior Sportswear (d.214) • Young Junior Coats (d.042) • Young Junior Dresses (d.215 Women’s World Half-Size Coats (d.100) • Women’s Sportswear (d.118) • Women’s Dresses (d.078) • Soup’s On • Gift Wrap Centre


Fifth Floor
Broadway Luggage (d.097) • Camera Shop (d.096) • Stamp and Coin Shop • TV Centre (d.223,271) • Air Conditioning Centre • Custom Sound Centre (d.293) • Radios (d.123) • Music Centre (d.083) • Leisure World (d.038) • Ski Shop • Hunting World • Boy Scout Centre • Travel Service
7th Ave. Books (d.013) • Exhibit Center • Toy City (d.012) • Adult Game (d.147) • Art Supplies (d.141) • Hobby Shop (d.147) • Pet Centre (d.287) • Boys’ Centre (d.058)


Sixth Floor
Broadway Domestics Pavilion Table Linens (d.001) • Sheets (d.092) • Pillows (d.059) • Blankets (d.059) • Bedspreads (d.059) • Comforters (d.059) • Bath Shop (d.120) • Towels (d.091) • World’s Largest Fabric Center (d.014) • Little Shop of Fabrics (d.014) • Needlecraft Shop (d.014) • Trim-a-Tree Shop (d.140) • Gift Wrap Centre
7th Ave. The Shops of Shoes • Miss Manhattan Shop (d.264) • The Boulevard Shop (d.020) • The Town Shop (d.164) • The Comfort Shop (d.102) • Indoor-Outdoor Shop (d.052) • The Little Shop of Shoes (d.093) • Vivo Bar • Murray Space Shoe Repair Shop


Seventh Floor
Broadway Home Furnishing Accessories (d.129) • Pillows (d.191) • Readymade Draperies (d.126) • Curtains (d.126) • Bedspreads (d.127) • Custom-Made Slipcovers, Draperies and Upholstery (d.128) • Wallpaper • Summer Furniture (d.157)


7th Ave. Lamps (d.067) • Rugs (d.082) • Broadloom (d.048) • Imported Rugs (d.090) • Floor Care (d.275) • Home Cleaning and Repair Service


Eighth Floor
Broadway Fine Crystal (d.117) • Glassware (d.117) • Bar Shop (d.117) • China (D. 015) • International Gift Bazaar (d.114) • Far Eastern Shop • Candle Shop • Flower Mart • Clocks (d.449) • Decorative Accessories (d.225) • Pictures & Mirrors (d.249) • Wedding Gift Registry • Gift Wrap Centre
7th Ave. The Patio Restaurant • Macy’s Fancy Pantry for Fine Foods (d.033)


Ninth Floor
Broadway Ninth Floor of Furniture Corner Shop • Corner Shop Art Gallery • 9th Floor Pavilions • Upholstered Furniture (d.415) • Occasional Furniture (d.417) • Traditional Furniture (d.421) • Dining Room Furniture (d.413) • Ethan Allen Galleries (d.462)
7th Ave. Bedding (d.414) • Bedroom Furniture (d.411) • Young America Center (d.412) • Summer Colony (d.416) • Forward House (d.418) • Dual Sleep (d.419) • Recliners (d.420) • Piano and Organ Gallery (d.095) • Customer Service


Eleventh Floor
7th Ave. Optical Department • Hearing Aids • Beauty Salon • Credit Office • Cash Office • Fur Workroom

Fifteenth Floor
7th Ave. Macy's Home Food Service (d.261)
(2,319,000 s.f.)

Parkchester
Bronx
1941/1963
200,000 s.f.

Jamaica
165th St. and 89th Ave., Queens
August,1947
158,000 s.f.

White Plains
Main St. at Mamaroneck Ave.
1949
323.000 s.f.

Flatbush
Brooklyn
March, 1952
141,000 s.f.

Roosevelt Field
Carle Place
August,1956
461,000 s.f.

Huntington
Walt Whitman Mall
September, 1962
230,000 s.f.

Bay Shore
South Shore Mall
August, 1963
318,000 s.f.

New Haven
Chapel Square
1964
Carousel Restaurant

Queens
Rego Park
October, 1965
327,000 s.f.

Colonie Center

Albany

March, 1966

180,000 sq. ft.

New Rochelle
The Mall at New Rochelle
September, 1967
220,000 s.f.

Smith Haven Mall
Lake Grove
March, 1969
326,000 s.f.

Kings Plaza
Brooklyn
September, 1970
325,000 .f.

Staten Island
Staten Island Mall
October, 1972
272,000 s.f.

Massapequa
Sunrise Mall
1973
208,000 s.f.

Coming in due course.

Lower Level

Broadway The Cellar Housewares (d.160) • Home Care (d.066) • Instant Environments (d.116) • Electrics (d.159) • Electric Razor Center (d.211) • Cookery (d.131) • Dinnnerware and Glassware (d.480) • The Apothecary (d.042) • Stationery Shop (d.047) • Luggage (d.097) • Fabrics (d.141) • Country Craft Shop (d. 081) • Green Glass Gallery • The Marketplace (d.033) • Marketplace Candy (d.016) • P.J. Clarke's

Seventh Avenue Action Down Under (d.181/674) • Mini-Cafe "Down-Under" • Juice Bar

Street Floor

Broadway Fine Jewelry (d.079) • Diamonds (d.145) • Watches (d.478) • Costume Jewelry (d.009) • Cosmetics(d.196) • Fragrance Boutiques (d.076) • Hosiery (d.006) • Handbags (d.112) • Better Handbags (d.049) • Small Leather Goods (d.037) • Gloves (d.017) • Belts (d.054) • Knits (d.018) • Accessories (d.054) • Sunglasses (d.143) • Westsider Blouses (d.080) • Westsider Sweaters (d.054) • Rainwear (d.040) • Notions (d.003) • Stationery (d.047) • Greeting Cards (d.047)p • Vitamin-Health Center (d.042)

The Arcade Born to Dance Shop • The Craft Shop • Penny Candy Shop • I Love New York Shop • Yankee Club House • Tropical Paradise • Crabtree & Evelyn

7th Ave Macy’s Men’s Store Ties (d.003) • Dress Shirts (d.058) • Sport Shirts (d.008) • Men’s Sweaters (d.107) • Men's Underwear (d.105) • Pajamas (d.111) • Robes (d.144) • Men’s Accessories (d.069) • Men’s Belts (d.212) • Dunhill Shop (d.036) • Men's Gifts (d.069) • The Men's Club (d.671)• Men’s Sport Shirts (d.438) • Men’s Hosiery (d.106) • The Sports Section (d.277)

459 7th Avenue at 34th St. Macy’s Wine Cellar

34th St. Balcony

Environmental Scents • Cafe L'Etoile • Metropolitan Museum Shop • Laura Ashley • Post Office

35th St. Balcony

Neuhaus Choclatier & Espresso bar • Santini e Dominici Shoes • Norma Kamali • American Express

Second Floor

Broadway Shapewear (d.126) • Lingerie (d.155) • Daywear (d.007) • Sleepwear (d.057/062) • Robes (d.064) • Loungewear (d.122) • Private Lives (d.660) • Westsider Coordinates (d.162) • Westsider Sweaters (d.188) • Westsider Blouses (d.080) • Westsider Sportswear (d.168) • Westsider Dresses (d.053/234) • Maternity Shop (d.136) • Gift Wrap Centre

7th Ave. Macy’s Men’s Store Men’s Formal Wear (d.110) • Men's Suits (d.010) • Clubroom(d.010) • Men’s Clothing (d.195) • Design Collection (d.129) • Men’s Outerwear (d.113) • Men’s Rainwear (d.102) • Suede and Leather Shop (d.268) • Men’s Shoes (d.046) • Men's Hats (d.039)

Special Events Center

Third Floor

Broadway The Little Shops (d.170) • Fur Salon (d.035) • Bridal Salon • Little Shop of Accessories (d.176) • Charles Jourdan Shoes (d.257) • Young Collector (d.065/168/662/666) • Expressions Shop (d.165) • Misses Moderate Dresses (d.134/157) • Forecast Shop (d.150) • After 5 Shop (d.157) • Town Shop (d.138/139) • Town Shop Suits (d. 021) • The Clubhouse (d.176/177) • Signature Dresses (d.024) • Status Dressing (d.661) • Misses Separates (d.109) • Misses Moderate Blouses (d.063) • Misses Moderate Sportswear (d.094) • The Biggest Splash (d.172/293) • Misses’ Sportswear (d.085)

7th Ave. Young Collector Coats (d.055) • Signature Coats (d.160) • Misses Coats (d.158/284) • Suede and Leather Coats (d.174) • Rainwear (d.169) • Spectacular Spectacles (d.056)

Fourth Floor

Broadway JR's on Four JR's Accessories (d.002) • Junior Sportswear (d.121) • Junior Separates (d.217) • Junior Leather Coats (d.219) • Junior Dresses (d. 115) • Junior Coats (d.119) • Suedes & Leathers (d.174) • Perspective (d.245) • Folklorico (d. 147) • Young Juniors (d.214) • JR's Shoes(d.288)

Seventh Ave. Books at Macy's-The 34th St. Branch (d.013) • Records (d.083) • Adult Games (d.147) • Women’s World Women's Coats (d.o45) • Women’s Sportswear (d.118) • Women’s Dresses (d.078)

Fifth Floor

Broadway Growing Up on Five Infants (d.065) • Infants' Furniture (d.192) • Toddlers (d.061) • Girls’ Sleepwear (d.043) • Girls 3-6x (d.051) • Girls7-14 (d. 037) • Boys 4-7 (d.072) • Boys 8-20 (d.074/058) • Boys' Polo Shop (d.179) • Active Boys/Active Girls • Children’s Shoes (d.088) • Portrait Studio (d.224) • Best Friends Pet Centre (d.287) • The Fountain • Kenneth for Kids Hair Salon (d.210)

7th Ave. Macy's Department of Recreation (d.247/038) • Luggage (d.097) • Cameras (d.096) • Music and TV World (d.223) • Radios (d.123) • Stereos (d.110) • Televisions (d.227) • Parade of Toys (d.012) • Snoopy Shop • Fine Doll Collection

Sixth Floor

Broadway Linen Pavilion Linens (d.001) • Sheets (d.092) • Pillows (d.059) • Blankets (d.059) • Bedspreads (d.059) • Comforters (d.059) • Bath Shop (d.120) • Towels (d.091) • Private Lives (d.607)

7th Ave. Miss Manhattan Shoes (d.264) • The Little Shop of Shoes (d.093) • Shoes (d.020)

Seventh Floor

Broadway Home Furnishing Accessories (d.129) • Pillows (d.191) • Readymade Draperies (d.126) • Curtains (d.126) • Bedspreads (d.127) • Custom-Made Slipcovers, Draperies and Upholstery (d.128) • Summer Furniture (d.157) • Lamps (d.067) • Pictures & Mirrors (d.449)

7th Ave. Rugs (d.082) • Broadloom (d.048) • Imported Rugs (d.090) • Floor Care (d.275) • Appliances (d.180) • Home Cleaning and Repair Service

Eighth Floor

Broadway Silver (d.005) • Crystal (d.117) • Glass (d.017) • China (D. 015) • Gifts (d.114) • Diane Lane Silk Flowers • Decorative Accessories (d.225) • Bridal Registry • Gift Wrap Centre

7th Ave. The Patio Restaurant • Cooking Center • Passover Shop • Santaland • Macy Puppet Theater

Ninth Floor

Broadway Corner Shop (d.471) • Traditional Upholstered Furniture (d.415) • Occasional Furniture (d.417) • Traditional Furniture (d.421) • Dining Room Furniture (d.413)

7th Ave. Mattresses (d.414) • Bedroom Furniture (d.411/422) • Chairs (d.420) • Furniture Works(d.416) • Modern Occasional Furniture (d.461) • Contemporary Upholstered Furniture (d.418) • Sleep Sofas (d.419) • Recliners (d.465) • Pianos and Organs (d.095) • Customer Service