McCurdy's original building dates from 1901, and was
expanded in 1913, 1923, and 1928.
The store received a modernistic make-over in the
1960s with the opening of the Midtown Plaza
shopping center, to which it was directly connected.
Main Street
Rochester, New York
MIDTOWN PLAZA STORE DIRECTORY
First Floor
Fine Jewelry • Costume Jewelry • Handbags • Small Leather Goods • Gloves • Scarves • Fashion Accessories • Blouses • Sweaters • Midtowner Sportswear • Place First • Midtowner Shoes • Lingerie • Loungewear • Robes • Foundations • Cosmetics • Notions • Stationery • Candy • 'Gate 1' Luggage
McCurdy's Men's Shops Men's Accessories • Men's Furnishings • Men's Sportswear • Men's Shoes • Men's Hats • Men's Clothing • Contemporary Man • Young Men's Shop
Second Floor
Garden Room Restaurant • Oak Room Grill • The Jet Terrace • Beauty Salon • Midtowner Dresses • Women's Dresses • Women's Sportwear • Plaza Dresses • Plaza Sportswear • Better Dresses • Better Sportswear • Midtowner Coats • Plaza Coats • Better Coats • Fur Salon • The Image • Designer Shops • Bridal Salon • Shoe Salon • Junior Sportswear • Junior Shoes • Junior Dresses • Junior Coats
Third Floor
Baby Boutique • Infants's Wear • Toddlers' Wear • Children's Accessories • Children's Shoes • Boys' Wear • Girls' Wear • Teens' Wear • Young Juniors • Toys • Sporting Goods • Cameras • Books • Records • Fashion Fabrics • Art Needlework • Sewing Machines
Fourth Floor
Furniture • In-Vironments • Bedding • Rugs • Floor Coverings • Lamps • Art Gallery
Fifth Floor
China • Silver • Gifts • Glassware • Table Linens • Housewares • Small Appliances • Major Appliances • Garden Shop • Hardware • Televisions • Stereos • Linens • Bath Shop
Sixth Floor
Offices • Cash Office • Credit Office • Travel Service • Personnel Office
BRANCH STORES
Dewey Venue
Greece
Greece
Town & Country Plaza
Long Ridge Mall (1970)
Ridge Road
Greece
Eastview (1973)
140, 000 sq. ft.
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